Importance of digital marketing

Introduction:

This event was held at college of business administration. The name of the speaker is Mr. Maha who is one of the leading females in the field of marketing as the founder and general manager of District M in Riyadh city.

I was listening to the speaker and concentrating on what she is saying in order to be sure that I will not miss any of her speech. Before the event, my thought was that I’m going to listen to an ordinary woman who went to complete her studies abroad and comeback to Saudi Arabia in order to open a new business. However, I found that the speaker struggled until being a leader of an organization in marketing after changing her study from computer information system in marketing communication.

I learnt from the event that I should learn from every stage in my life and also to work hard until achieving my goals in life. Moreover, I learnt also that I should never give up until achieving what I want to be and also to love my work in order to be creative on it and also to enjoy university life to be successful student and then successful leader in my field of work.

I think the speaker is right when she decided to stop studying computer information system and starting studying communication marketing and she proved to all around her that she was right from the beginning.

I agree with the speaker that the activities of the working team are a secret of the secrets of the success of the organizations, the ability to root this culture within the organization and the dissemination of this culture and its emphasis and practice with the conviction of all the members of the organization and compatibility within the strategy to make the organization successful in achieving its objectives, and the requirements of modern management emphasizes these contents as a basis for administrative success and achievement Employee Satisfaction In this training package, we aim to provide participants with the skills of teamwork according to a scientific methodology and practical applications from the reality of management practices.

However, I think that teamwork is very important for the success of any work as they help the organization as following:

1. Develop the spirit of collaboration and cooperation and belonging among the staff of the work, which is reflected in the speed of completion of the tasks assigned to the task force
2. Encouraging members of the working team to submit new and constructive proposals in their respective fields, which will be reflected in the development and development of the distinguished ones, and discussed in detail by the members of the working group before submitting it to the top management of the organization to start applying it.
3. Personal benefit to each member of the team as a result of friction with different expertise and specialties during the work of the team
4. The morale of the members of the team as a whole as a reflection of the achievement of team members for what is required of them collectively, away from any personal prejudices

Working in Team Work is one of the most modern and modern work methods and methods that are based on the division of tasks and functions into a group of people working in the same organization, which are combined by one goal and a public interest, so that all the skills of the team are exploited and diversified To ensure better results and better quality work outcomes. The success of the team requires many individual and collective requirements and efforts to ensure this.

E-marketing is one of the main branches of public marketing, also called digital marketing, or (network marketing), which is the strategy used to organize the methods of modern communication technology, by turning the virtual market into reality, Is an important part of the modern comprehensive marketing strategy, which is an important type of marketing methods that aims to achieve its objectives online, also described as the process of applying the general principles of marketing science through the use of electronic media and the internet.

The advantages of e-marketing

• The ability to develop a relationship with customers is great, where there is continuous interaction, although some customers resist it and prepare it intrusive and negative privacy, but the use of voluntary reporting techniques is increasingly acceptable among people, especially among those who frequented Commercial sites.
• Using e-marketing in order to win customers to make a big profit in order to sell on a site and win customer loyalty. Easy access to any product related information, access to the required goods in a short time, and exceeding the limits regardless of the whereabouts of the item, leading to the entry of the commodity to the world and its popularity in a quick way.
• Open the way for everyone to electronic marketing, and not limited to the large companies known, but the participation of the individual or small company marketing easily. Low cost and ease of implementation compared to traditional marketing.
• The possibility of ordering the item directly by sending a request through the website of the company, and the traditional marketing can not request the item directly through the customers.
• The ease of displaying all the goods and services of the company through the website, and this is difficult in traditional marketing because of the need for a wide place to display.

The ways of success of e-marketing

• The quality of the product that can be marketed and the service, where e-marketing contains a lot of ways, so choose the appropriate ones.
• The budget set for online e-marketing, for which marketing campaigns are conducted. Marketing experience in terms of how he deals with the mechanisms of e-marketing, and continuous development in the use of e-marketing in the digital marketing environment.

Conclusion

I think that I learnt many things from this speech. I learnt how to challenge or the obstacles that may face me while doing my work and to struggle until achieving my goals in life. Moreover, I get benefit from the experience of the speaker when one of the males in the company she is working in before told her that the is the only female working in the organization and this is a bad thing and he is not going to deal with her. I admired the speaker when she challenged him and decided to open her own work to be one of the leading Saudis in the field of marketing.