Introduction:

This event was held at college of business administration. The name of the speaker is Mr. Maha who is one of the leading females in the field of marketing as the founder and general manager of District M in Riyadh city.

I was listening to the speaker and concentrating on what she is saying in order to be sure that I will not miss any of her speech. Before the event, my thought was that I’m going to listen to an ordinary woman who went to complete her studies abroad and comeback to Saudi Arabia in order to open a new business. However, I found that the speaker struggled until being a leader of an organization in marketing after changing her study from computer information system in marketing communication.

I learnt from the event that I should learn from every stage in my life and also to work hard until achieving my goals in life. Moreover, I learnt also that I should never give up until achieving what I want to be and also to love my work in order to be creative on it and also to enjoy university life to be successful student and then successful leader in my field of work.

I think the speaker is right when she decided to stop studying computer information system and starting studying communication marketing and she proved to all around her that she was right from the beginning.

I agree with the speaker that the activities of the working team are a secret of the secrets of the success of the organizations, the ability to root this culture within the organization and the dissemination of this culture and its emphasis and practice with the conviction of all the members of the organization and compatibility within the strategy to make the organization successful in achieving its objectives, and the requirements of modern management emphasizes these contents as a basis for administrative success and achievement Employee Satisfaction In this training package, we aim to provide participants with the skills of teamwork according to a scientific methodology and practical applications from the reality of management practices.

However, I think that teamwork is very important for the success of any work as they help the organization as following:

1. Develop the spirit of collaboration and cooperation and belonging among the staff of the work, which is reflected in the speed of completion of the tasks assigned to the task force
2. Encouraging members of the working team to submit new and constructive proposals in their respective fields, which will be reflected in the development and development of the distinguished ones, and discussed in detail by the members of the working group before submitting it to the top management of the organization to start applying it.
3. Personal benefit to each member of the team as a result of friction with different expertise and specialties during the work of the team
4. The morale of the members of the team as a whole as a reflection of the achievement of team members for what is required of them collectively, away from any personal prejudices

Working in Team Work is one of the most modern and modern work methods and methods that are based on the division of tasks and functions into a group of people working in the same organization, which are combined by one goal and a public interest, so that all the skills of the team are exploited and diversified To ensure better results and better quality work outcomes. The success of the team requires many individual and collective requirements and efforts to ensure this.

E-marketing is one of the main branches of public marketing, also called digital marketing, or (network marketing), which is the strategy used to organize the methods of modern communication technology, by turning the virtual market into reality, Is an important part of the modern comprehensive marketing strategy, which is an important type of marketing methods that aims to achieve its objectives online, also described as the process of applying the general principles of marketing science through the use of electronic media and the internet.

The advantages of e-marketing

• The ability to develop a relationship with customers is great, where there is continuous interaction, although some customers resist it and prepare it intrusive and negative privacy, but the use of voluntary reporting techniques is increasingly acceptable among people, especially among those who frequented Commercial sites.
• Using e-marketing in order to win customers to make a big profit in order to sell on a site and win customer loyalty. Easy access to any product related information, access to the required goods in a short time, and exceeding the limits regardless of the whereabouts of the item, leading to the entry of the commodity to the world and its popularity in a quick way.
• Open the way for everyone to electronic marketing, and not limited to the large companies known, but the participation of the individual or small company marketing easily. Low cost and ease of implementation compared to traditional marketing.
• The possibility of ordering the item directly by sending a request through the website of the company, and the traditional marketing can not request the item directly through the customers.
• The ease of displaying all the goods and services of the company through the website, and this is difficult in traditional marketing because of the need for a wide place to display.

The ways of success of e-marketing

• The quality of the product that can be marketed and the service, where e-marketing contains a lot of ways, so choose the appropriate ones.
• The budget set for online e-marketing, for which marketing campaigns are conducted. Marketing experience in terms of how he deals with the mechanisms of e-marketing, and continuous development in the use of e-marketing in the digital marketing environment.

 

Conclusion

I think that I learnt many things from this speech. I learnt how to challenge or the obstacles that may face me while doing my work and to struggle until achieving my goals in life. Moreover, I get benefit from the experience of the speaker when one of the males in the company she is working in before told her that the is the only female working in the organization and this is a bad thing and he is not going to deal with her. I admired the speaker when she challenged him and decided to open her own work to be one of the leading Saudis in the field of marketing.

Introduction

Market research is a collection of business and field studies that marketers use to identify the market coordinates of the number of customers, their various requirements, their needs and problems related to the product and products of competing companies.

Types of market research

Market research is divided among them according to the objective and the elements that relied on it in order to complete the research and achieve the goal, and these types are:

1. Preliminary research

It is a research aimed at identifying the desire of customers to buy the product or the product and its need. It relies on direct dialogue, customer interviews, observation of sales and purchasing, and coordination of questionnaires.

2. Secondary research

Secondary and primary research aims to identify the market and its requirements, but differ in methods of collecting information. Secondary research is often based on information obtained from people and other sources, but the results of these researches are often contrary to the conditions of the institution and are not valid for it , Yet they are always characterized by low costs and easy collection.

3. Quantitative research

It is the same as primary and secondary research. It is done in the same way and is intended for the same directories. However, it aims to obtain specific numerical data in the form of statistics, graphs and tables, and is mostly concerned with the number of customers, sales percentages and fixed ratios of customers. To complete this research, marketers rely on modern technologies, e-mail, telephone calls and other quantitative ratios.

4. Qualitative research

Qualitative research is similar to psychological and social research in the first place. It aims at identifying the various psychological aspects of the customer as justification for the product’s desire or his reluctance, and his reactions after using the commodity. And why? In order to achieve all these objectives, qualitative research tends to rely on some means of discussion such as personal conversations, meetings and discussion sessions through sales representatives, in addition to holding occasional seminars and listening sessions to identify the most important ideas, tendencies, trends and suggestions of those present.

5. Descriptive research

Is a semi-academic research that contains explanations and descriptions of the facts and information contained in the research in a logical and simple way, which facilitates the researcher or the marketing officer and the follow-up of the market or the manager of the company to understand the results of that process simply and easily away from the complexities of specialists and their terminology. Although descriptive research is considered to be a very thorough and comprehensive study, it is not interested in knowing the reasons and justifications of the phenomena or actions and decisions of the market and customers, as much as its interest in describing their situation and clarifying and explaining these decisions and the current conditions in a descriptive manner.

Information that can be learned from market research

There are many psychological and social elements and demographics that can be revealed and their details through market research, which helps in the implementation of deals and sales at the earliest possible opportunity, including:

1. Market information and those processes may include the availability of goods compared to customer rates, which is an economic phenomenon known as supply and demand, as well as prices of those goods and prices of competing products, peak times for purchase, customer arrival and quantities of needs.

2 – market segmentation is one of the elements aimed at market research to identify them and aims to know the extent of the possibility of dividing markets into separate parts in terms of several criteria, such as division by geographical region, or division by population and different demographic factors, or division according to the prices of products offered And their quality.

The segmentation of the market greatly benefits the company in the possibility of allocating a specific marketing department to communicate with his counterpart from the market, thus ensuring that the company controls all aspects of the local market with some coordination and organization.

3 – Market movement is a research information aimed at identifying the stability of the market or not and identify the movement of the market and the process of selling and buying up or down during a certain period of time.

4 – Other Elements There are many data and information that market research provides to find out the latest developments in the market, news and information about the competition authorities and companies.

 Conclusion

Market research also contributes to the development of business plans and strategies to promote and conduct suitable business transactions, The variables in any market, and the factors of the rise and fall of commodity prices in accordance with the mechanisms of supply and demand, all by following scientific standards in research and survey and data collection, analysis and recording taking into account factors of age, gender, location and income level.

 

References

Drake, Philip (2008). McDonald & Wasko, ed. Distribution and Marketing in Contemporary Hollywood. Malden, MA: Blackwell Publishing. pp. 63–82

McQuarrie, Edward (2005), The market research toolbox: a concise guide for beginners (2nd ed.)

Drucker, Peter F. (1974). Management: Tasks, Responsibilities, Practices. Australia: Harper & Row. pp. 64–65

Diaz Ruiz, C. A. (2013). “Assembling Market Representations”. Marketing Theory. 13 (3): 245–261

What is a project mangment ?

A project is temporary in that it has a defined beginning and end in time, and therefore defined scope and resources.
And a project is unique in that it is not a routine operation, but a specific set of operations designed to accomplish a singular goal. So a project team often includes people who don’t usually work together – sometimes from different organizations and across multiple geographies.
The development of software for an improved business process, the construction of a building or bridge, the relief effort after a natural disaster, the expansion of sales into a new geographic market — all are projects.
And all must be expertly managed to deliver the on-time, on-budget results, learning and integration that organizations need

operation managment is an area of project management…

One of the most important processes in the organization is the operation process . This very important process aims at leading the interactions between all the departments of the organization and manage the organization to provide the customers with the service or the products with the needed or required specifications.

However , the operations process is leaded by one of the most important and critical positions in the organization that is the operation director . This position plays a vital role in connecting and linking the all sections and operations of the organization in order to be like one body .

The operation process that occurs in the organization depends on many other micro –operations that also are vital in the work of the organization . In the case of the Atlanta International Airport , we can notice many other micro-operations that are very critical in the work of the organization . While one of the main operations in the airport is the travelling of the passengers , there also more another important but micro-operations that happened in the same work such as filling the plans with the fuel and receiving the passengers then checking their papers and passports.

The operation process in the companies and organizations also depends on the transferring process that works at converting the sources and materials of the organization into the output that is the service or the product provided to the customer. When taking about the transferring process in the field of food industries , we can find that the sources of this process is the raw materials that can be considered as raw materials and it is converted into the outputs or the product of the food products provided to the customers .

These sources in the fact have faced some changes in the size or the shape in order to be put in the needed size and shape but there are other sources that don’t face any of these changes such as the equipments , workers , vehicles and offices and building of the factory where these products are produced .

Aircraft refueling is one of the important activities being carried out while the aircraft is parked near the airport in between flights. Supervises receptionists in the management of airport operations at the airport as a whole; they are responsible for all utilities and facilities of the airport. There is the security services at the airport. There are also groups concerned with the maintenance of the premises of the airport checked out the lights, and replace them if necessary, and operate the necessary mechanisms to remove the snow and mow the grass. The staff of the Department coordinated the activities of the airline and airport workers in order to ensure the safety of operations at the airport and efficiency.

The staff at the ticket office is also important weight of passengers and luggage loaded on the aircraft allocated to those travelers mediated workers to specialists. Shortly after the arrival of the aircraft to the airport, which meant the traveler, the workers concerned unloading luggage from the plane and moved to the baggage hall
we can take the Airport of Abu Dhabi as an successful organization for the operation process. The department of logistics at the airport in Abu Dhabi International Airport and contain Air ventricle for collecting food, and storing materials, and the righteous, and the free market and other various other materials to be loaded on the plane.

 

The department works for seven days a week throughout the four and twenty hours. And shall meet the requirements of the four airports, using 100 vehicles to leave the work to ensure that each trip on time and access to excellent service. It includes a working group section of logistics services to various disciplines of staff, including the loading and the drivers and moderators of flights, aircraft and coordinators of entry to the pavement, meals and campaign officers, alternates, and a group of administrative staff. The temperature of food less than 5 degrees on the downloaded prior to the aircraft.

It Must also be compatible with the temperature of the cold chain on the board in carrying out the extradition. It usually contains the plane model on the rate of 250 a meal, in addition to the bar and light meals, and other materials from other food that must be provided for passengers in less than 45 minutes. And to coordinate efforts to work with all other service providers that operate on the same plane, this feat are smooth and effective time after time, and the team is proud to work quality and the quality of their excellent performance and on time.

The process of decision making is one of the most important processes in any organization or companies . The critical process of decision making can determine the future of the organization as it can lead the organization or the company into its successful or failure work in the market .The process of decision making contains and depends on many other sub-processes that the company must pay attention to this process . The organization must at first determine the strengths and weakness in the organization in order to perform the process of decision making in the organization .

Performing the process of decision making can be taken through many models of decision making , each of these models has its own advantages and disadvantages that can determine the features of the decision making  This model must work for solving the problems that face the organization.

Decision-making are the mission of the administrative process, as mentioned, that it is a process nested in all management functions and activities, when practiced management and planning function, they take certain decisions in every stage of the development plan both at the goal setting or policy-making or program development or to identify appropriate resources or choose the best ways and methods of operation, when the Administration should establish appropriate regulation to its different functions and activities of the multi-they take decisions on the organizational structure, type, size , and the foundations of the division of departments and divisions, and individuals who need to have to do various tasks and scope of appropriate supervision and lines of authority, responsibility and communication .

And when you take the Director and his leadership, it takes a set of decisions, whether at the direction of his subordinates and coordinate their efforts or to consult their motives and motivation for good performance or solve problems, and when the management and oversight function, they also take decisions on the identification of appropriate criteria to measure business results, and amendments T will make to the plan, and work to correct the errors, if any, and so are the currency of decision-making in a continuous cycle with the continuation of the administrative process itself.

The first phase of diagnosing the problem:

It is important that should the Director-awareness is in the process to identify the underlying problem and its dimensions, is set for the nature of the situation that created the problem, and the degree of importance of the problem, and not confuse the symptoms, causes, and the appropriate time to address the resolution and effective decision-making and appropriate action.

The second phase of data collection and information:

The understanding of the problem a true understanding, and to propose suitable alternatives to solve them requires the collection of data and information relevant to the problem replace the resolution, so that effective decision-making depends on the ability of the manager to get as much data as possible accurate and impartial information and appropriate time from different sources, and then select the best ways to get it, and then analyzed by a careful analysis.

And compares the facts and figures and come out of the indicators and information to help him access to the appropriate decision.

Scientists have classified some types of management data and information used by the Director.

1. data and information, primary and secondary.
2. data and quantitative information.
3. data and qualitative information.
4. things and facts.

Identify and evaluate the available alternatives:

The number and type of alternative solutions on several factors, including:
Situation of the Organization, and policies that apply, and philosophy which they are bound, and potential material, and the time available before the decision maker, the directions of the Director the decision maker and his ability to think logically and creative, which is based on innovative thinking, which is based on the perception and expectation and was succeeded by ideas which will help the classification of alternatives in successive order, and a limited number of them.

Choose the appropriate alternative to resolve the problem:

The process of trade-offs among the alternatives available and select the alternative most appropriate and in accordance with the standards and objective considerations underlying the Director in the selection process and the most important of these criteria:

• To achieve a goal or an alternative to specific objectives, preferred alternative that will bring them the most goals or contribute to the achievement.
  • alternative agreement with the importance of the organization and its goals and values, systems and procedures.
• acceptance of members of the organization to resolve the alternative and their willingness to implement it.
• the degree of the impact of alternative human relationships and successful transactions between members of the organization.
• the degree of the required speed of work, and the date on which it is intended to obtain the desired results.
• the suitability of each alternative with environmental factors external to the organization, such as customs and traditions.
• values ​​and patterns of behavior and consumption patterns and what can be these factors help the environment, or disabled for each alternative.
  • available information on the surrounding environmental conditions.
  • efficient alternative, and the return of the oil pipeline to follow the selected alternative.

Thanks for joining me!

Good company in a journey makes the way seem shorter. — Izaak Walton